The A.I.D.A. Formula
Let's talk about the power of the A.I.D.A. Formula --
It's been known, among world-class copywriters, for decades. And the ability of these stellar professionals to DOUBLE their conversion rates using this formula is not unusual ...
And now that you can use the power of the A.I.D.A. Formula on your landing pages, you can blow your conversion rates through the roof. Fact.
Sound too good to be true? Well, so did cell phones a few years ago, until somebody said, “What if?†This is the conversion testing result of asking “What if?†And it is already changing the way online sales campaigns are being tested and optimized.
Here's why...
Even the most wide-eyed rookie marketer should be familiar with the time tested sales formula called A.I.D.A.
It stands for Attention, Interest, Desire and Action...
The Natural Process of Turning a Prospect Into a Buyer
This simple 4-step formula is responsible for countless billions in yearly sales around the world. It's the formula behind every winning direct mail campaign, every television info-mercial, and it's at the heart of every successful online marketing campaign.
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Attention- catch your prospect's attention with your headline. This applies to everything from your AdWords ads to your sales page. Interest - Keep your prospect's interest by showing how your product or service will solve their problem and benefit their lives. Desire - Make them feel how much better life will be once your product or service is at work for them. Action - When the first 3 steps are done correctly, your prospect will take action. Whether that's opting into your list or purchasing your product/service. |
Do AIDA right and the money dam breaks open, flooding your accounts with a river of cash...
Screw it up, and your sales campaign trickles to a slow death... another rotting skeleton in the vast Internet wasteland.
So, what does this have to do with testing your conversions?
Everything.
Until Now, There Was No Way To Determine If Your
Sales Page Was Effectively Following AIDA
The only result you could track was the final action of your visitors. You could see how many people bought or not. So, even if you're getting a decent conversion rate of 3%, that means 97% of your visitors are not buying from you, and you have no idea why. Because...
...there was no way to pinpoint which part of the A.I.D.A. formula was failing to bring your visitor to take action.
Sure you could load up several pages to "split test" or add code to certain parts of the page for a multivariate testing. But, aside from being painstakingly complicated, these testing programs demanded thousands of visitors to give you an accurate read.
This was reality for even the biggest names in Internet Marketing.
Using ordinary "Split-Testing" like testing two different headlines, you need 10,000 - 20,000 visitors before you know with certainty which headline is better.
Now imagine you want to test pricing, subheads, P.S., graphics, background colors, etc...
Most marketers would either go broke... or give up on old testing methods altogether.
But, the cold reality is...
If you don't test you will never have the kind of conversions that lead to true wealth... There is no guru who doesn't test like a mad scientist - and they have the million dollar accounts to prove it.
Those guys can afford all the traffic they need to test... So while they're making money in their sleep, you lie awake fretting over how to pay the bills.
But, there is a solution...
A revolutionary way to test the entire AIDA process, so you know exactly where your sales page is falling short and how to fix it fast.
Here's how it works ...
[See Affiliate Prophet.com]
