Writing Better Copy By Copying the Pros
"Copy, in one form or other, is the heart and soul of advertising. Except as an aid to the preparation of copy, or to the extension of copy after it has been prepared, everything else is more or less meaningless." -- "Copy First," by Kenneth M. Goode
All sales and all selling depend upon copy. With internet marketing, true, there are considerations of traffic (getting people to come and read your copy), and considerations of design (so that your copy has the right 'look' or the right 'flavor' to be accepted by the target customer). There are headlines (copy), bullets (copy), testimonial boxes (copy), guarantees (copy), and calls to action (more copy). Sure. But it's all ... copy.
That given, the process of selling online, mechanics of websites and traffic aside, consists of creating some copy, and by testing, throwing out the lousy copy and keeping the good copy. We know the copy is lousy when people don't buy our product. We know the copy is good when people do buy our product. Pretty simple, really.
AFFILIATE PROPHET SHOWS YOU WHERE THE MONEY IS
Affiliate Prophet, once installed and running, will quickly point out the lousy copy and the good copy. All that's left for you to do is to create some copy in the first place. If you're not already skilled, then reading books and learning from the masters works just fine.
LEARNING BETTER COPYWRITING? ... TRY EBAY!
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If you're not a registered EBay Buyer, golly! Sign up now. It costs nothing, and you're going to want it sooner or later. You can
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Here are the best deals on Copywriting Books and Courses available right now --
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 Broadcast Cable Copywriting by Peter B Orlik 2003  US $19.95
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 Copywriting For The Electronic Media With Infotrac b US $19.95
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 Advertising Copywriting by Philip Ward Burton 1999 US $19.95
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 Michael Mastersons Six Figure Copywriting Program US $13.00
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 Advertising Copywriting DVD Course Brett McFall US $30.00
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 Copywriting for the Electronic Media A Practical Guide US $1.81
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 MARKETING COPYWRITING SOFTWARE Dan Kennedy recomended US $16.99
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 Dan Kennedy Copywriting Seminar Internet Copy DVD ROM US $57.00
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 Online Copywriting Pro Tutorial videos on CD US $10.00
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 Copywriting for the Web Basics E book on CD US $.99
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 RARE COPYWRITING CLASSIC 1908 PSYCHOLOGY OF ADVERTISING US $4.97
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 EUGENE SCHWARTZ CONFIDENTIAL COPYWRITING SWIPE FILE US $9.99
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"To tell the truth in such a way that people recognize it as truth is one of the hardest things men set themselves to do." -- "Believable Advertising," by O. A. Owen
